sales data analysis case study

While many sales case studies tend toward the vague and fluffy, those presented by Modern Marketing Concepts actually offer something concrete. In our case studies, we showed different modern approaches for sales predictive analytics. Sales data analysis case study Need for moral education in schools essay: risd essay, healthy mind stays in healthy body essay, their eyes were watching god marriage essay. USE THIS CASE STUDY TEMPLATE Use high contrast shapes and colors to draw attention … Due to the initial size of the company 10 years ago, an outsourced approach was the best fit at the time. Modern Marketing Concepts offers a variety of case studies from their clients. https://www.facebook.com/ClarkstonConsulting, https://www.linkedin.com/company/clarkston-consulting, http://plus.google.com/112636148091952451172, https://www.youtube.com/user/ClarkstonInc, Case Study: Sales Reporting and Analytics Solution, Leverage S/4HANA in the Food and Beverage Industry to Combat Challenges. Ecommerce Data Analysis & Hypotheses. Neil Patel has long been an expert in the entrepreneurship space. With the new solution, the company can now process sales reports faster than the outsourced solution, reducing turnaround time between 50% to 60%. While running advanced analysis, ScienceSoft’s data science team identified three criteria to find improvement potential for the Customer’s sales performance. To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. For example, we use our own product cloudpivot.co, a quick BI tool to visualize dat… Partnering with Clarkston Consulting, the company worked to transition its sales reporting and analytics away from a 100% outsourced solution. For example, following the link above will lead you to case studies from the software company Soasta, as well as their competitors. You can feature client case studies on your website, in marketing materials, and even use them as part of your sales pitch. Here, Inside Sales has collected a list of case studies from their customers, which discuss how the businesses they have worked with have managed to increase their productivity levels after implementing the products Inside Sales offers. If you run an ecommerce business, your sales needs and strategies will likely differ from those of entrepreneurs who run a brick and mortar business. (Source.). You could use Microsoft Excel or a software platform that is specifically designed for data insights. The reporting needs of the company have been streamlined, consolidating over 10 reports into the centralized dashboard solution. The dashboard is fully integrated and accessed by a highly mobile sales force through the cloud. The dashboard solution was developed with BusinessObjects Xcelsius, an emerging product within the SAP business intelligence portfolio. Not only that, but the brands featured are some pretty big names, giving the case studies presented a level of resonance that discussion of smaller, unknown businesses might not have. Big Data and Advanced Analytics - 16 Use Cases from McKinsey Chief Marketing & Sales Officer Forum Depending upon the number of cases it could be possible to include all the data into one very large meta-matrix. Case studies do not necessarily mean they are only about one person or a small group of people. The new solution also allowed the company to develop dynamic data sets to display a summary of market trends using real-time data. What format do college essays malayalam essays in malayalam language pdf essay on a short story examples drug abuse in india essay … The initial stage of our analysis involved building a descriptive analytics model using regression techniques to identify the major drivers behind the differences in sales performance of each outlet. (Source.). They also include actual data demonstrating the success of each sales initiative. Soasta’s website offers even more of their sales case studies. Mostly, it is about singular or remarkable phenomena. Labels: D'mart business model, D'mart Case Study, Dmart Analysis, Dmart Business model, Dmart Business Plan, Dmart Case Study, How Dmart Become Successful 6 comments: Emma Jasmine April 24, 2020 at 2:19 PM The case-study … Back to our case study example (read Part 1 and Part 2), in which you are the chief analytics officer & business strategy head at an online shopping store called DresSMart Inc. You are helping out the CMO of the company to enhance the company’s campaigns’ results. Solution: In developing the solution, Clarkston executed a process analysis to understand the current reporting solution and to better map out the needed solution for the company moving forward. While sales reports will show quantitative data that reflects what’s been happening, sales analysis is about making qualitative judgments about what the quantitative data is showing. If the patterns coincide, the results can help a case study to strengthen its internal validity. Plus, he includes a list of action steps that you can follow in order to make the strategies he has outlined in his sales case studies work for you. Yet, as the company grew, its reporting needs grew as well.  Faced with increased costs from its vendor and a desire to make quicker decisions with their sales data, the company needed a different solution. As the company moves forward with this new solution, their sales reporting costs will most likely be reduced by 50 to 70%. Ieee research paper for ece 9th grade informative essay essay on … They are now able to analyze raw data themselves, respond more quickly to changes in market trends and perform root cause analysis to determine those shifts in the market. If you’re looking for a sample case study analysis that includes compilations of different case studies, you’ve clicked on the right link. Clarkston also recommended that the entire sales reporting process from request to delivery be analyzed to identify areas for optimization. In fact, selling your products or services might be the hardest part of starting your business. The client provided 10 years of data to enable us to review trends. The client was a large company manufacturing disposable tableware such as napkins and paper plates. So, you can take a leaf out of their book, without actually having to hire any fancy, expensive sales consultants to help you! The food and beverage industry faces many challenges in 2021, including combatting the effects of the COVID-19 pandemic. There are multiple reasons for this, but the popular ones are: You need to think on your feet in a situation where there is already enough pressure Speaking of Soasta, going directly to their site yields tons of other great sales case studies that you should check out. Sales productivity rose 5 to 10 percent, and the sales staff cut its planning time by two … Case study is the most important round for any analytics hiring. To do this, we analyzed sales data, including: Date of sale, Customer name or number, Destination city and state, SKU or simple product description, Warehouse where the SKU is stored. In this article, Patel discusses three distinct sales strategies and walks readers through the application of each of them in detail. As the company moves forward with this new solution, their sales reporting costs will most likely be reduced by 50 to 70%. Which case study did you find the most valuable to read, or do you have one to add to this list? In the sales case study blow the key data findings have been presented with icons, and stand out from the page. (Source.). Now, this is not the only entry on this list that shows case studies from ecommerce businesses, but it is framed from the standpoint of a discussion of the metrics that matter specifically to ecommerce businesses. Which of These 3 Sales Case Studies Will Grow Your Sales? Short essay on cultural values definition of analyse in an essay, essay on processed food study data analysis Sales case design for photo essay essay about martial law of marcos essays of internet. The solution was even able to provide metrics to the sales force which were not previously available such as quarterly goals, progress to date for those goals, and rebate redemptions. Case Analysis: Sales Force Training at Arrow Electronics Words: 1650 Pages: 6; Forecasting at Hard Rock Cafe Words: 160 Pages: 1; ChemGrow Inc Case Study analysis Words: 586 Pages: 3; Forecasting in Fmcg Industry Words: 3351 Pages: 13; Demand and Supply Forecasting at Air Products Words: 940 Pages: 4; Forecasting … The first step was to prepare the data — i.e., organize the … Just like that, you’ve created a feedback loop in which the work you are doing now to better your sales ability will continue to benefit you in the future, driving more sales. You can filter by industry—of which there are many, spanning industries from retail, to travel, to tech. Many managers use Microsoft Excel for sales trend analysis to unlock insight and set up alerts. This involved receiving and processing both transactional and master data from several third parties as well as sending transactional and master data to additional third parties. It’s always smart to turn to Neil Patel for advice; from internet marketing best practices to SEO, his insight is valuable and he continues to be one of the most respected thought leaders in the online entrepreneurship space. The dashboard solution allows users to see not only aggregated sales numbers, but also detailed product sales records. The time series data showed a range of patterns, some with trends, some seasonal, and some with neither. The best part? BrightEdge has produced a strong and straightforward case study that proves their product’s value with some bold charting. One of the biggest benefits of featuring your sales case studies is that they allow you to build a narrative. Image via their article, also linked below. python-health-care-case-study-cloudera-challenge The Cloudera Data Science Challenge 2 (in 2014) involved detecting anomalies in the United States Medicare insurance system. Clarkston’s expertise in analytics, program management, and change management, along with a longstanding client relationship and great cultural fit, secured Clarkston as the right partner to help this company with its analytics challenge.With its new internal analytics and reporting solution, this company is now able to process sales data in-house, respond more quickly to changes in its marketplace, integrate sales data with key operational data – all while reducing the costs of reporting for the company. Step 2 - Reading the Fueling Sales at EuroPet HBR Case Study . Case 1. He ties the strategies back to his own business experience and includes sample email outlines that help illustrate what the sales strategy looks like in action. However, if you can navigate through all the information provided, you will actually find some great case studies to check out. The customer information provided was also key to this solution. Within the interface, salespeople can now access all of their key customer information, including the physicians who were currently prescribing their products as well as the doctors who hadn’t yet prescribed their products. For case study analysis, one of the most desirable techniques is to use a pattern-matching logic. To obtain an initial overview of the data, calculate the minimum, average, and maximum value of the variables Sales, Fuel Volume, TV, Examining sales case studies gives you a chance to see some of the techniques you have read about in action, and see what the actual ROI for employing those techniques has been. The Retail Analysis sample content pack contains a dashboard, report, and dataset that analyzes retail sales data of items sold across multiple stores and districts. And honestly, it makes sense—you know that what you do or make is great, but you feel uncomfortable playing the role of a salesperson. They were as follows: Mouse tracking; User testing Live chat; Customer Surveys Website & Exit Intent Polls Usability Evaluation On page SEO audit Accessibility evaluation; Sales … This makes these case studies a must-read, as getting hard data on how sales initiatives actually improved key metrics is surprisingly hard. the case study data can be considered more straightforward (Miles and Huberman, 1994). Case Studies. However, a lot of people feel nervous with the mention of undergoing a case interview. Briana is a copy writer, copy editor, and freelance writer, covering the various facets of the small business and entrepreneurship space. Storytelling is powerful, and the more you can tell a compelling story for your prospective customers, the better. You have seen how powerful a tool case studies can be for businesses; with that in mind, it’s a good idea to consider creating some case studies of your own. So, checking out some ecommerce specific case studies is a good idea. The company’s competitive analysis group is also able to more quickly respond to internal data requests given they have the ability to pull the information themselves. The business also experienced an increase in the overall understanding of their sales data throughout the organization. Perhaps the most astounding use Google have found for their The case studies presented here are succinct and informative; they clearly lay out the challenges facing the business, the solutions Inside Sales implemented, and the eventual results. By doing so, you’ll be leveraging storytelling and social proof, which makes a simple cold outreach call or email markedly more likely to be well-received. In the second stage … Clarkston developed a solution that centralized all of the company’s sales data, including product, market, field/territory and customer information. A few of our favorite marketing case study examples: 1. The company now has great flexibility in the presentation of their sales and competitive data, while also being able to integrate sales data with other key data points for the organization. By implementing this analytics solution, the company brought their competitive and sales data reporting in-house, cut costs and increased the accuracy of their reporting and analysis. Each case study is formatted as a quick, easy to digest PDF, that touches on the challenges Modern Marketing Concepts faced, and the solutions they put into place. Challenge 3: The company’s sales force needed a “one-stop shop” for their sales reporting and analytics. This field is for validation purposes and should be left unchanged. design of case studies: why they are done, the importance of theory, defining and selecting cases for study and designing the instrument for gathering data. Check them out, and apply these techniques to your own business. How These 7 Companies Increased Revenue by an Average of 425%, Soasta case studies, as well as competitors, 7 eCommerce Case Studies You Need to Steal From, How to Close a Sale: 5 Tips to Help You Secure More Business, The 11 Best Sales Techniques [Plus Formulas You Can Use Today], How to Write a Follow up Email That Clients Will Respond To, Sales Definitions: The Ultimate A to Z Guide, Hiring a Sales Team: What Roles to Fill (and How to Decide If You Really Need One), 31 Sales Questions to Help You Hire a Salesperson for Your Team, Sell Me This Pen: Why You Should Always See Potential Sales Hires In Action, The Best Sales Books for Entrepreneurs to Read in 2018, How to Write a Persuasive Project Proposal, Created from research of 25,000 proposals worth $270M, Used by top agencies to land high paying clients, Includes templates, worksheets, cover page designs, and more. Relying on it, we can select and construct new features, choose different technics and methods for the analysis. Patel has written an article that is both a comprehensive guide to using three distinct sales strategies, as well as a place where readers can see case study examples of them in action, so while it is a fairly long read, it’s well worth it. Finding anomalous patients, procedures, providers, and regions in the competition’s large, complex, and intertwined data sets required industrial-strength tools for data … You are spending tons of time researching sales processes and becoming a better salesperson so that you can generate more clients and revenue for your business—you should be putting that effort to work for you even in the future. However, when sales-operations teams introduce basic analytics to sales planning, resource allocation quickly becomes far more effective. Core DNA shares case studies specifically from ecommerce businesses. Soasta’s case studies also include feedback from their customers themselves, which is definitely worth a read. So, in addition to reading through resources on how to become a better salesperson, seeing examples of how businesses have implemented sales processes that worked for them can be both hugely informative and motivating. Case studies make fantastic promotional tools when done correctly. Based on statistics studies, using first derivatives of predictors to measure the level of change in each predictor is a good way to do analysis. By implementing this analytics solution, the company brought their competitive and sales data reporting in-house, cut costs and increased the accuracy of their reporting and analysis. Fueling Sales at EuroPet Case Solution,Fueling Sales at EuroPet Case Analysis, Fueling Sales at EuroPet Case Study Solution, Question 1. You’ll be increasing your sales knowledge, as well as picking up helpful tips for how to actually implement what you’ve learned in the real world. Product Table : If you have transaction table, you basically have the linkage … Give us top 5–10 interesting insights you could find from this dataset Give them a dataset, and let them use your tool or any tools they are familiar with to analyze it. 1. The use of data … Challenge 1: The company needed an in-house solution for their sales reporting and analytics to make smarter, faster decisions for the business. Solution: Clarkston developed an all-inclusive dashboard for the company that contained critical KPIs for the company’s sales representatives. Such a logic (Trochim, 1989) compares an empiri- cally based pattern with a predicted one (or with several alternative predic- tions). So, frame your case study in such a way that you really highlight the story and paint a picture that shows all the ways hiring your business helped this other business grow and improve.

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